Así Veo Las Cosas is built around perspective, how the world is observed, interpreted, and shared. The branding centers on the letter “O”, reimagined as an eye to symbolize vision, focus, and point of view. This element became the core visual driver of the identity, inspiring fluid animations and graphic moments that feel both observational and immersive.

Developed in collaboration with the Tres Alebrijes team, the visual system uses layered forms, motion, and a refined color palette to frame reality through a distinct lens. Together, the branding captures the essence of the show: thoughtful, intentional, and unmistakably shaped by how Jorge Ramos sees the world.